Rapha is a premiere cycling clothing company, with attention to detail, fine tailoring and beautiful colour combinations. The campaign was to showcase and promote particular items and sets over the Christmas gifting season.
A total of nine custom made shelves were commissioned to reflect the strong and bold visual aesthetic already key to Rapha and their products. The shelving used the existing colour palette of classic Rapha items as well as key colours from the A/W14 collection.
These “out of body” images were captured using two photographic processes.
Models were shot against clean white backgrounds, the resulting photographic prints then re-shot using sheets of translucent perspex to cast ghosts of the originals creating chance images, each one different to the next.
Humanoid characters replace real models in this first campaign for Pointer Footwear.
Three artists were given the artistic freedom to develop and create a character within their own style.
Handmade sculptures, shot against a bright contrasting colourama background create an alternate shoot in this imaginary modelling agency.
A fantastical research laboratory was created to act for and behalf of Pointer. The footwear undergoing rigorous testing and analysis.
Mutant bodies, adversity exposure, moleculoid structures and a final autopsy were concluded into a detailed printed report.
“kaleidoscope” is derived from ancient greek meaning “observer of beautiful things”.
Photographed images were reflected and placed on black backgrounds to create entrancing and colourful constellations. Commissioned artwork with a magical twist, integrated with and around the footwear.
Stepping into a more confident and tailored approach this campaign embodies the sophisticated direction of the footwear.
Stroboscopic photography using a split second technique captures multiple exposures of successive movement showcasing the footwear in a series of playful activities.
Abstaining from portraying full images of models and discarding the upper body, legs and feet were shot against a clinical white background focusing attention on the footwear.
The images underwent various cosmetic ‘operations’ scuffing and breathing life into new and beautiful abstract shapes.
The Three Threads clothing store’s east end location originally served as a brewery with a London Porter under the same name.
With a black and bronze palette the logo hints at the brewery theme while the modern and iconic style reference the shops clothing brands.
Carhartt was founded before my grandfather was born, and is still owned by the descendents of the company founder Hamilton Carhartt in Dearborn Michigan.
Carhartts rich heritage dictates a thoughtful approach to their design processes.These seasonal graphics pay playful homage to the original logo.
Ins Kino is a couture clothing label created by Sarah Carver. Inspired by overlooked elements of nature combined with bold colours and shapes she creates hand-made printed fabrics.
The logo was designed to echo and suggest the organic shapes that feature throughout her work.
Rosemary Livingstons Marylebone flower shop fuse flowers and container to create unique and exuberant displays.
The identity reflects both the design aesthetic and vibrant use of colour of Rosemarys designs.
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